Being
(noun)
existence
a-side (for hire)
art direction
behind-the-scenes photography
editorial and graphic design
visual research
copywriting
my name is Sania Tharani; @sliceofsania on socials.
This is my attempt to convey the sum of the slices.
b-side (for pleasure)
documenting, street photography
musing on existence, writing about it
moving: running, biking, hiking
curating: playlists, vibes, a life worth living
making things: legos, food, collages
credentials
Art Director | Dieux
(2022 – 2025)
Art Director | John Hardy
(2021 – 2022)
Art Director | The Wall Group
(2017 – 2021, p. Digital Associate, Digital Designer)
Photo Associate | The Thick
(2015 – 2017)
Visual Merchandiser + Photographer | V Curated
(2015-16)
B.F.A. Fashion Marketing | Savannah College of Art & Design
(2014)
I’m a freelance art director with over a decade of experience shaping the visual narratives of fashion and beauty.
My career has been dedicated to spotlighting the creatives behind the scenes – through my lens backstage at global fashion weeks, to bringing a fashion incubator for aspiring artists to life with branding and content capture, to celebrating real life people in front of the camera for a skincare campaign.
The through-line for me has always been authenticity and process. I love creatives creating. With a keen eye for detail and an innate ability to balance creativity with strategy, I bring a sharp and passionate energy to all of my work. I enjoy creating meaningful work with people who share my vision for a more beautiful, inclusive, and efficient world.
Beyond my professional life, my artistic sensibilities are deeply rooted in my personal passions. My camera allows me to capture the delicate balance of chaos and co-existence in cities, the subtle beauties found in everyday moments, the emotions of a memory in one moment, a good building. I write daily: personal reflections, musings on existence, passing thoughts. I love running and biking, long walks, dancing. Movement is my meditation.
My interests feed into my creative process and nurture my working life as an artist. Whether I’m collaborating on a brand campaign or curating the smallest design details, my goal is always the same: to create work that resonates, that feels authentic, and that leaves a lasting impression.